Useful information

HOW'S YOUR BUSINESS IMAGE? 8 WAYS TO UNDERMINE IT

Your business is staffed by professionals; experts in their field, whom your clients trust and your competitors view with respect.

If you use photography to communicate your business message, is it enhancing that message or undermining it?

For instance, are you making any of these mistakes with your corporate photography?

• Doing it yourself because you have a digital camera? Would you design your own brochures and business cards? Read here why it's best to use an expert.

• Taking staff portraits with the subject placed against a wall?

• Using flash to light your subjects, creating harsh shadows on their faces, and reflections in their spectacles?

• Photographing people at their desks, so that the background is cluttered with potted plants, lamps, computer screens, fluffy toys etc, all competing for attention with the main subject?

• Taking portraits where the person's face is so dark that their features are unrecognisable? What's the point of that?

• Not using professional lighting techniques, so that your photos have strange colour casts on them and don't look consistent?

• Shooting at too low a resolution, so that individual pixels are visible?

• Thinking that none of the above are important, and that any photo will be "good enough"?

Don't forget that you only get one chance to make a good first impression with clients and competitors.

Speak to me today on 01483 571119, about how to create the business image you deserve. Or email me.