The value and integrity of your brand is apparent in every aspect of your communications, from the written word to the design of your marketing materials. A mismatch between any of the elements that go to make up your brand will weaken your business image.
Taking a good photograph involves much more than just the clicking of the shutter: a point-and-shoot digital camera may give an instant result at no cost, but will that result send out the desired message?
If your people are at the forefront of communicating your business message, it is important that they look the part. Using the services of a professional photographer will help you send out the right message about your business to your clients, staff and competitors, and should be viewed as an investment rather than a cost.
A professional photographer can help you achieve the results you want by:
You will benefit from:
- Listening carefully to your requirements
- Selecting the best location and background
- Using professional lighting techniques
- Advising on the type of clothing that will work best for a portrait session
- Being aware of and sensitive to the feelings of those being photographed, and ensuring that they feel comfortable
- Highlighting the advantages/disadvantages of a particular choice of shot and advising you accordingly
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- A consistent style which runs through all your marketing material, whether it be your website, brochures, newsletters etc, and one which supports your business image
- Professionally lit portraits at all times
- An ongoing relationship with a fellow professional, that should allow you to engage in an honest exchange of ideas and feedback
- Professional presentation of all your images, which includes colour correction, retouching and resizing to suit your requirements